If you are here to choose the next fine promotional item or corporate gift to put your amazing logo on, then I trust you already have some ideas on what type of promotional products suits your business best. But maybe you don’t, and other tabs of your browser are open in search for some other ways to reach your audience and develop your brandname fidelity? Well, who am I to convince you, and yes, a good branding and general marketing campaign would use several different forms of media. The question is how to allocate the advertising money in the most effective way. So, here come some stats on how most Americans and Canadians spend it. And some figures that explain why.